Friday, March 23, 2012

How Agents and Realtors Can Fast Track Success in Commercial ...

By? John Highman

The commercial real estate market is special and has to be fully understood if you want to be successful as a commercial real estate agent. To attempt to sell a commercial property without full market and product knowledge is fraught with danger and liability.

So here are some of the top 10 rules to help you get your career going in commercial real estate and prepare yourself for success in sales.

1. Check out the current listings in the commercial property market and see what other agents are active.

2. Find out what legislation impacts the sale and lease of commercial and retail property. Research and get to know that legislation.

3. See how the other agents promote property locally and if there are any preferred methods of promotion or sale in your market

4. Get details of prices achieved with sales over the last 24 months and look for trends. The prices will need to be broken down into property type and price per unit of area.

5. Inspect previous property sales and listings by driving past them, to see just what they were all about. Decide what attracted a buyer to the property. Understand how long these properties may have taken to sell, as this will be a governing factor in future sales and marketing. We call this time on market.

6. Identify what property type is popular in your area and know why that is the case.

7. Research the local business community to see what businesses are active and what they need in occupancy to run their business.

8. See what growth is coming out of the business community in the coming 5 years and assess how that will impact the property market. Look for the growth factors and any threats that can change the market.

9. Talk to local business owners about the property trends. They are likely to know much more about the local area than you do.

10. Find out just who the other successful sales people are in the area and research their methods of marketing and sales.

So these are all local issues that relate to the property market. What they suggest is that you really do need to know what is going on in your commercial real estate market before you decide to make a career of it. From that point you should develop a focus on property and product knowledge.

John Highman is an expert real estate author, conference speaker, and coach. He helps Real Estate Agents globally to improve their property business, market share, listings, and commissions. John is a successful real estate agent himself and has been so for over 30+ years.

Do you want to improve your real estate business or team? You can learn how others have done that right here http://www.commercial-realestate-training.com

Article Source: http://EzineArticles.com/?expert=John_Highman

Source: http://www.apaanchorage.org/how-agents-and-realtors-can-fast-track-success-in-commercial-investment-sales.html

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