Clark Durant | Durant Appoints Communications Director To ...

For Immediate Release
Contact: Joseph Koss | (313) 719-8200 | JKoss@clarkdurant.com |

April 10, 2012

Detroit, MI ? Clark Durant, candidate for U.S. Senate, has rounded out his Communications and Media team by bringing on Joseph Koss as his Communications Director; Koss joins Tony Fabrizio (Pollster & Strategist), SRCP Media (?Swift Boat Veterans? & 14 successful Senate Campaigns), Targeted Victory (Senator Marco Rubio Senate Campaign).

Joseph Koss is a Michigan native, and he is a graduate of Wayne State University and Ave Maria School of Law. Joseph?s experience includes having worked as a campaign advisor and communications strategist on the Joe Miller campaign in Alaska, a Tea Party favorite U.S. Senate candidate during the 2010 election cycle. Miller was an almost daily figure on cable network talk-shows and national conservative talk radio. Joseph helps round out a robust team of campaign communication specialists. He will be handling the press and media relations for the campaign as well as the day-to-day communications efforts.

Clark Durant commented, ?Joseph is a great addition to an already creative team. He is a very responsive person, and I know his past experience working with the press will be a great benefit to the campaign. Part of that experience includes having worked for a candidate who was constantly in the media ? so he knows what it takes to help spread the message of a D.C. outsider such as myself.?

Durant said of his team, ?I believe that we have assembled a bright and dynamic communications team to help the campaign. These professionals have worked at all levels, from grass-roots efforts all the way up to Presidential campaigns. I am confident that they will do a great job of communicating my message to the people of Michigan ? that I am the best senate candidate to return our country to a path of prosperity and individual freedom.?

The team also includes SRCP Media, the team behind the ?Swift Boat Veterans for Truth? television ads during the 2004 Presidential campaign; Tony Fabrizio, of Fabrizio, McLaughlin & Associates, Inc., and Targeted Victory, the digital ?interactive advertising agency? for Senator Marco Rubio?s Senate Campaign.

SRCP Media ?over the last 17 years, has produced creative and effective advertising for some of the most high-profile and competitive political campaigns across the country.? SRCP will be doing creative work for television advertising and campaign messaging. They have worked on 14 successful senate campaigns and their client list includes the ?Swift Boat Veterans for Truth? organization which ran highly acclaimed ads in the 2004 Presidential Campaign, John McCain?s Presidential Campaign, and the Republican National Committee.

Fabrizio will be polling and doing poll analysis for Durant. He was chief pollster and strategist for Bob Dole?s 1996 Presidential campaign, has been a chief strategist for dozens of congressional and senate candidates, as well as Fortune 500 companies. He is well respected and has worked with scores of elected officials, Republican party committees, and corporations such as Hewlett-Packard and FedEx.

Targeted Victory is a full service interactive advertising agency. They will be handling digital media design and strategy. They are best known for helping Senator Marco Rubio to victory in Florida in 2010.

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