There seems to be a concern among marketing managers that direct mail marketing is effectively dying. there may be some truth to that statement. certainly the cost of mail has increased in recent years. Effective marketing is of course all about reaching the right prospect with the right message and getting the maximum return for the advertising dollar. in the past, direct mail marketing has been one of the least expensive and most effective methods of presenting a message to the public. Studies have indicated that in recent years response rates have dropped precipitously due to over saturation. Recognized mail is separated from what is obviously a solicitation and it isn?t even opened or read.
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Direct Mail Marketing ? Deliver Your Message and Get It Read
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Source: http://www.business4noobs.com/direct-mail-marketing-deliver-your-message-and-get-it-read/
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